{"product_id":"the-big-red-fez-how-to-make-any-website-better-by-seth-godin","title":"The Big Red Fez: How to Make Any Website Better - By Seth Godin","description":"\u003cp\u003e\u003cstrong\u003eFormat: Paperback Used\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition: Very Good\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Big Red Fez: How to Make Any Website Better\u003c\/em\u003e is in very good condition. It's had minimal use. It's binding is tight, the pages lay flat, and there are no markings inside. It's a great little book!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher's Comments:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the \"Back\" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSeth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Idea virus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.\u003cbr\u003e\u003cbr\u003eHe's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.\u003cbr\u003e\u003cbr\u003eHis book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, Business Week and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.\u003cbr\u003e\u003cbr\u003eHis book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.\u003cbr\u003e\u003cbr\u003eSince Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.\u003cbr\u003e\u003cbr\u003eIn addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing \"Seth\" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.\u003cbr\u003e\u003cbr\u003eYou can find every single possible detail that anyone could ever want to know at sethgodin.com\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePaperback:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e112 pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePublisher:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eFree Press; 1st Fireside Ed edition (January 18, 2002)\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLanguage:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eISBN-10:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e0743227905\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eISBN-13:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e978-0743227902\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Dimensions:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e5.5 x 0.3 x 8.4 inches\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShipping Weight:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e7 ounces\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dailey Booksellers","offers":[{"title":"Paperback \/ Very Good","offer_id":14175175802915,"sku":"DBweb-GoSe-P-VG-7906","price":6.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0015\/1512\/6819\/products\/The_Big_Red_Fez.jpg?v=1554155962","url":"https:\/\/daileybooksellers.com\/products\/the-big-red-fez-how-to-make-any-website-better-by-seth-godin","provider":"Dailey Booksellers","version":"1.0","type":"link"}