{"title":"COMPUTERS \u0026 TECHNOLOGY","description":"","products":[{"product_id":"online-or-flatline-by-nick-choat-used-book","title":"Online or Flatline - By Nick Choat","description":"\u003cp\u003e\u003cstrong\u003eFormat: Paperback Used\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:  Very Good\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOnline or Flatline\u003c\/em\u003e is in very good condition. It has had minimal use, is clean and pages are flat. There are no markings. The second page has a slightly flattened binding, but pages are very tight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDigital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eOnline or Flatline\u003c\/em\u003e, Nick Choat offers compelling reasons to get your business online and easy-to-use tools to make it possible:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to set up an attractive web page\u003c\/li\u003e\n\u003cli\u003eHow to prioritize your social media efforts\u003c\/li\u003e\n\u003cli\u003eHow to use review feedback to interact with customers\u003c\/li\u003e\n\u003cli\u003eHow to optimize your ability to be found on Google\u003c\/li\u003e\n\u003cli\u003eHow to combine traditional and digital advertising, and much more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eOnline or Flatline\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003egives small business owners an easy-to-follow, affordable guide and a strong plan of action for creating a successful and valuable online presence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNick Choat is an entrepreneur, consultant, and speaker with over three decades of professional experience, most recently as a small business digital strategist. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHis professional career began in rural East Tennessee, when as a child Nick worked at his family's country grocery store. After graduating from the University of Tennessee with degrees in Marketing and Computer Science, he went on to hold executive positions with highly respected brands such as Ernst \u0026amp; Young Consulting, the Boeing Company, and VeriSign. His last corporate position was as an executive with the Walt Disney Company. While at Disney, Nick held integral roles helping the company transform into a digitally driven media powerhouse.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eNick's mission now is to translate his digital skills and experiences developed at these major brands to meet the needs of small business owners, including himself.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHe is currently a multi-unit franchisee of Sport Clips Haircuts, leading the expansion of the franchise brand throughout southwest Florida. You might ask \"What does the hair business have to do with digital marketing?\" I'd suggest you might be pleasantly surprised with the answer.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHe regularly speaks on digital strategies for small businesses and consults with small business owners on how to steer their business into the digitally driven future. He helps answer business owner questions such as \"How can social media help my business grow?\" and \"The digital world is overwhelming, how do I get started?\".\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eNick and his wife and kids live in beautiful Sarasota, Florida.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePaperback:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e104 pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePublisher:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eElevate (February 21, 2017)\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLanguage:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eISBN-10:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e1945449012\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eISBN-13:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e978-1945449017\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Dimensions:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e5 x 0.5 x 8.2 inches\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShipping Weight:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e4 ounces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdl class=\"bibliographic\"\u003e\u003c\/dl\u003e","brand":"Dailey Booksellers","offers":[{"title":"Paperback \/ Very Good","offer_id":14025056485411,"sku":"LD-DBweb-ChNi-P-VG-9018","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0015\/1512\/6819\/products\/Online_or_Flatline.png?v=1554155944"},{"product_id":"the-big-red-fez-how-to-make-any-website-better-by-seth-godin","title":"The Big Red Fez: How to Make Any Website Better - By Seth Godin","description":"\u003cp\u003e\u003cstrong\u003eFormat: Paperback Used\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition: Very Good\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Big Red Fez: How to Make Any Website Better\u003c\/em\u003e is in very good condition. It's had minimal use. It's binding is tight, the pages lay flat, and there are no markings inside. It's a great little book!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher's Comments:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the \"Back\" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. 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